Whitening Guide

Understanding teeth whitening jargon can sometimes be tricky, so we’ve put together our very own ‘Whitening Guide’ to help you decipher what exactly you’re buying and whether you want to be putting particular things on your gnashers:


charcoal that has been especially warmed or treated to strengthen its absorption


having a biological effect on an active organism

Blue Light (Kits)

‘blue light’ kits work by emitting blue light from a small lamp, which then reacts with hydrogen peroxide in gel placed on the teeth to whiten them

Charcoal Toothpaste

toothpaste containing activated charcoal thought to whiten teeth by absorbing certain toxins from the teeth, as well as providing a deep clean


an opening or hole in the tooth that has formed as the result of bacteria wearing down the tooth and causing it to decay


a mineral usually found in water that can help fight tooth decay and as a result, is often an ingredient in toothpaste


a clingy substance containing bacteria that is initially colourless but if left can gradually build up on teeth to form Tartar


a hard yellow layer that forms on the surface of teeth that eventually causes decay

Teeth Strips

small, plastic strips that are stuck on the teeth which release gel usually containing hydrogen peroxide or carbamide peroxide to whiten the teeth

Teeth Whitening

the process of turning teeth whiter either professionally or through self-application of a teeth whitening product

Tooth Decay

when the outer surface of a tooth begins to rot as the result of bacteria proliferation

Whitening Powder

powder that is brushed on to the teeth with a toothbrush to whiten them

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